★ Family Owned · Since 2002

One family.
One shop.
One standard.

ImagineU is a family-owned custom apparel shop in Kenosha, Wisconsin, serving schools, sports teams, businesses, and the communities that lean on them. We’ve been printing one order at a time since 2002 — and we plan to keep it that way.

Portrait · the family in the shop

Our story

The shop that refused to close.

ImagineU started with a conviction, not a business plan: no kid should sit out because of the cost of a shirt. Michael Gonzalez began printing apparel for the youth programs and underprivileged students around him — the teams, clubs, and classrooms doing real work on thin budgets, where a uniform is the line between belonging and watching from the bleachers. He wasn't chasing a market. He was solving a problem he couldn't walk past. People noticed, and they kept asking, and the asking never stopped.

Twenty-four years later, that's still the whole idea. The shop grew slowly — one order, one program, one family at a time — and Michael earned his reputation the long way: by picking up the phone, by quoting honestly, by finding the price that lets someone who needs a break actually catch one. Customers don't stay because of a sales pitch. They stay because the care is real, in the quality of what comes off the press and in the way they get treated while it does. That part hasn't changed since day one, and it isn't going to.

No kid should sit out because of the cost of a shirt.

How we work

Three rules.
No exceptions.

01 / Built right

Built right

Every order gets checked piece by piece before it’s packed. If it leaves our door, it’s because we’d send it to our own family.

02 / Built local

Built local

We print in Kenosha, not in a warehouse three states away. That means rush orders are possible, mistakes get fixed fast, and you know exactly who to call.

03 / Built to last

Built to last

School spirit wear that survives a season. Uniforms that outlast the year. Custom orders that come back for round two — because the first round held up.

Kenosha, WI

Where we are

Kenosha, Wisconsin.

Our shop sits in downtown Kenosha, a few blocks from the lakefront. We serve Kenosha County, Racine County, and Lake County, Illinois every week, and we ship custom orders nationwide. We also operate satellite studios in Waukegan, Illinois and Dallas, Texas.

Kenosha, WI HQWaukegan, IL StudioTexas Studio
Visit our Kenosha shop

What they’re saying

From the people
we show up for.

Amazing pricing for 12 items and beautiful colors for our custom back design. Finally found my dedicated apparel maker, recommend for any apparel and trophy needs.
Izaac Lopez
Founder · Spark N Code
Imagine u is awesome to work with. They have exceptional quality and great turnaround. I highly recommend them for all of your custom apparel.
Jon Palmen
They did a great job on my one off custom embroidery job. They ensured we had the right design and quickly produced a high quality product at a very reasonable price. Highly recommended.
Hugh Graham
This place is absolutely amazing such wonderful service and does great work. Communication skill is amazing with fair prices. Great for business and team
Sunny
★ Family OwnedKenosha, WI ★★ Made RightReady to Build ★

Let’s build
something together.